The Difference Between a Designer and a Production Artist – AND Why It’s Important to Understand the Difference

April 25th, 2013

Designer vs. Production Artist

Designer vs. Production Artist

Most healthcare organizations can identify the benefits of hiring an in-house artist. And most likely,
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an artist is the first one hired when expanding the marketing department beyond the Director and Administrative Assistant. There is, however, a big distinction between a designer and a production artist and it’s important to recognize the unique skill set of each in order to determine which might be the right fit for your organization. In the ad agency world, a designer typically comes with a higher salary cost, upwards of 15-20% more than a production artist (I don’t agree with this principle,

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but that’s reality.) So what’s the difference? A designer has the unique ability to

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evolve the look of a client’s advertising while maintain the integrity of its brand. A designer works at a 10,000 foot view, understanding how, graphically, all the pieces fit together and most importantly pushes the expectation of aesthetic creativity of the brand. A production artist,

on the other hand, has the less glamorous (but certainly, no less important) role of assembling all the pieces to create the finished product that the designer envisioned. This requires a great deal of patience, process, structure and discipline. A production artist knows the correct specs for printers and publications and more importantly how to build to them. They know the correct way to build the electronic files so that vendors can produce the work as intended. This takes a tremendous

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way, you wouldn’t want an architect to construct the framing on your next house, even though they know the building codes, etc. It might be the coolest looking wall, but it probably wouldn’t survive the first thunderstorm. And you probably wouldn’t care for the aesthetics

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else notices. It’s important to note that a designer and a production artist DO possess a level of understanding and ability of the other’s skill set. In a pinch, they could fill in if the job isn’t too complicated and your expectations aren’t too high. Don’t expect your production artist to paint a Picasso and don’t be surprised if

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you have to reprint a brochure because the designer forgot to add the bleeds to the pdf that was sent to press. I have

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yet to meet a GREAT designer that was also a GREAT production artist, and vice versa. Just remember, when you’re considering expanding your team with an “artist” think about what you’re trying to accomplish. And most of all, don’t expect one individual to fill the role of two completely different positions.